https://www.taxtmi.com/article/detailed?id=11319 The Board clarified that amounts retained by advertising agencies from media companies for booking or procuring advertisements are not subject to TDS, distinguishing such retentions from commission payable for engagement of models or artists; the Calcutta High Court characterised the media-agency relationship as principal-to-principal and treated the retentions as trade discount, placing them outside the TDS withholding provisions applicable to commission. en-us Fri, 14 Apr 2023 10:01:12 +0530 Tue, 06 Jun 2023 17:45:54 +0530 TaxTMI RSS Generator https://www.taxtmi.com/article/detailed?id=11319 The Board clarified that amounts retained by advertising agencies from media companies for booking or procuring advertisements are not subject to TDS, distinguishing such retentions from commission payable for engagement of models or artists; the Calcutta High Court characterised the media-agency relationship as principal-to-principal and treated the retentions as trade discount, placing them outside the TDS withholding provisions applicable to commission. Articles Income Tax Fri, 14 Apr 2023 10:01:12 +0530 https://www.taxtmi.com/article/detailed?id=11319