https://www.taxtmi.com/caselaws?id=435672 The Court concluded that trade discounts given by the assessee to an INS accredited Advertising Agent should not be considered as commission subject to TDS under Section 194H of the Income Tax Act. It determined that the relationship between media companies and advertising agencies is on a principal-to-principal basis, supported by the CBDT Circular, which clarified that no TDS is applicable on such payments. The Court dismissed the revenue's appeal, siding with the respondent/assessee, and answered the substantial question of law against the revenue. en-us Mon, 20 Mar 2023 00:00:00 +0530 Mon, 30 Oct 2023 12:18:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=435672 The Court concluded that trade discounts given by the assessee to an INS accredited Advertising Agent should not be considered as commission subject to TDS under Section 194H of the Income Tax Act. It determined that the relationship between media companies and advertising agencies is on a principal-to-principal basis, supported by the CBDT Circular, which clarified that no TDS is applicable on such payments. The Court dismissed the revenue's appeal, siding with the respondent/assessee, and answered the substantial question of law against the revenue. Case-Laws Income Tax Mon, 20 Mar 2023 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=435672