https://www.taxtmi.com/caselaws?id=435636 Transfer pricing adjustment for advertisement, marketing and promotion expenses was unsustainable because the Revenue failed to prove, by tangible material, the existence of an international transaction between the assessee and its associated enterprise. The Tribunal held that mere reliance on the Bright Line Test could not establish such a transaction or justify the addition. Following its earlier orders in the assessee's own cases and applying consistency, it deleted the AMP adjustment and held the addition to be without legal basis. en-us Tue, 22 Nov 2022 00:00:00 +0530 Thu, 23 Mar 2023 16:26:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=435636 Transfer pricing adjustment for advertisement, marketing and promotion expenses was unsustainable because the Revenue failed to prove, by tangible material, the existence of an international transaction between the assessee and its associated enterprise. The Tribunal held that mere reliance on the Bright Line Test could not establish such a transaction or justify the addition. Following its earlier orders in the assessee's own cases and applying consistency, it deleted the AMP adjustment and held the addition to be without legal basis. Case-Laws Income Tax Tue, 22 Nov 2022 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=435636