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    <title>Several steps taken to boost the Indian tea industry, to address emerging challenges and to create a global brand</title>
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    <description>Measures focus on producer support, export promotion, branding, quality control, and governance. For Small Tea Growers the package includes formation and capacity building of producer groups, mechanisation assistance, mini tea factories, a mobile price information app, and an education stipend; a Price Sharing Formula for green leaf pricing is under tender. Export measures include buyer seller meets, enhanced export incentive rates, branding and logistical facilitation. Stakeholder consultation addresses regional quality and import competition concerns, including Darjeeling tea, and proposed amendments to the Tea Development and Promotion Scheme, 2021-26 are complemented by a &quot;Service plus Portal&quot; for transparent disbursement.</description>
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