https://www.taxtmi.com/caselaws?id=434701 The Assessee claimed advertising expenses as revenue expenditure, but the AO treated them as capital, creating an enduring brand asset. The CIT(A) upheld this decision, disallowing Rs. 26,85,34,669/- as capital expenditure. The Assessee sought depreciation on this amount, partially granted by the CIT(A). The ITAT remanded the case for proper expense bifurcation, directing the Assessee to prove the nature of expenses. The appeal was allowed for statistical purposes, and the case was sent back to the AO for a fresh decision. en-us Wed, 15 Feb 2023 00:00:00 +0530 Thu, 02 Mar 2023 08:16:40 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=434701 The Assessee claimed advertising expenses as revenue expenditure, but the AO treated them as capital, creating an enduring brand asset. The CIT(A) upheld this decision, disallowing Rs. 26,85,34,669/- as capital expenditure. The Assessee sought depreciation on this amount, partially granted by the CIT(A). The ITAT remanded the case for proper expense bifurcation, directing the Assessee to prove the nature of expenses. The appeal was allowed for statistical purposes, and the case was sent back to the AO for a fresh decision. Case-Laws Income Tax Wed, 15 Feb 2023 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=434701