https://www.taxtmi.com/caselaws?id=306704 The Tribunal ruled in favor of the assessee, directing the deletion of the adjustment for excessive Advertisement, Marketing, and Promotion (AMP) expenditure, considering it as part of operating costs. The issue of disallowance of seminars, conventions, and sales promotion expenses was remitted back to the Assessing Officer for reevaluation in accordance with relevant regulations. Regarding IT support services, the Tribunal ordered the exclusion of certain comparables and directed the re-calculation of the Arm's Length Price for international transactions. The appeals were partly allowed for statistical purposes. en-us Wed, 16 Nov 2022 00:00:00 +0530 Sun, 19 Feb 2023 02:49:31 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=306704 The Tribunal ruled in favor of the assessee, directing the deletion of the adjustment for excessive Advertisement, Marketing, and Promotion (AMP) expenditure, considering it as part of operating costs. The issue of disallowance of seminars, conventions, and sales promotion expenses was remitted back to the Assessing Officer for reevaluation in accordance with relevant regulations. Regarding IT support services, the Tribunal ordered the exclusion of certain comparables and directed the re-calculation of the Arm's Length Price for international transactions. The appeals were partly allowed for statistical purposes. Case-Laws Income Tax Wed, 16 Nov 2022 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=306704