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    <title>2023 (2) TMI 108 - ITAT AHMEDABAD</title>
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    <description>The Tribunal allowed the appeal, overturning disallowances of a donation to an approved institution and sales promotion expenses. The donation, made when the institution was approved, was deemed genuine with no evidence of repayment. Citing consistency principles, the Tribunal accepted the sales promotion expenses as necessary for business purposes, supported by detailed records. The judgments highlighted the importance of verifying genuineness at the time of donation and the reasonableness of business expenses in maintaining healthy relationships and advancing business objectives.</description>
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      <description>The Tribunal allowed the appeal, overturning disallowances of a donation to an approved institution and sales promotion expenses. The donation, made when the institution was approved, was deemed genuine with no evidence of repayment. Citing consistency principles, the Tribunal accepted the sales promotion expenses as necessary for business purposes, supported by detailed records. The judgments highlighted the importance of verifying genuineness at the time of donation and the reasonableness of business expenses in maintaining healthy relationships and advancing business objectives.</description>
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