https://www.taxtmi.com/caselaws?id=432512 The Tribunal allowed the appeal, directing the AO to delete the addition made for Advertisement, Marketing, and Promotion (AMP) expenses. It found the expenses were for the assessee's benefit, not the associated enterprise, and rejected the classification of selling expenses as AMP activity. The Tribunal upheld the use of TNMM as the Most Appropriate Method and emphasized the adequacy of remuneration through net margin. The AO's initiation of penalty proceedings and computation of interest liability were deemed erroneous but not separately addressed. en-us Tue, 31 May 2022 00:00:00 +0530 Sat, 07 Jan 2023 08:48:30 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=432512 The Tribunal allowed the appeal, directing the AO to delete the addition made for Advertisement, Marketing, and Promotion (AMP) expenses. It found the expenses were for the assessee's benefit, not the associated enterprise, and rejected the classification of selling expenses as AMP activity. The Tribunal upheld the use of TNMM as the Most Appropriate Method and emphasized the adequacy of remuneration through net margin. The AO's initiation of penalty proceedings and computation of interest liability were deemed erroneous but not separately addressed. Case-Laws Income Tax Tue, 31 May 2022 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=432512