https://www.taxtmi.com/caselaws?id=31378 The court allowed the appeal filed by the assessee against the disallowance of advertisement and sales promotion expenses, overturning the Income-tax Appellate Tribunal's decision. The court relied on a previous judgment in favor of the assessee involving similar issues, emphasizing consistency in legal interpretation. By applying the reasoning from the earlier case, the court ruled in favor of the assessee, highlighting the importance of past practice and commercial expediency in determining the allowability of expenses. The decision favored the assessee and went against the Revenue, emphasizing the significance of aligning with established legal precedents. en-us Thu, 16 Feb 2006 00:00:00 +0530 Sat, 08 Nov 2008 00:00:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=31378 The court allowed the appeal filed by the assessee against the disallowance of advertisement and sales promotion expenses, overturning the Income-tax Appellate Tribunal's decision. The court relied on a previous judgment in favor of the assessee involving similar issues, emphasizing consistency in legal interpretation. By applying the reasoning from the earlier case, the court ruled in favor of the assessee, highlighting the importance of past practice and commercial expediency in determining the allowability of expenses. The decision favored the assessee and went against the Revenue, emphasizing the significance of aligning with established legal precedents. Case-Laws Income Tax Thu, 16 Feb 2006 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=31378