https://www.taxtmi.com/caselaws?id=431810 The ITAT ruled in favor of the assessee, overturning the disallowance of marketing expenses amounting to Rs. 22,43,401 for the assessment year 2015-16. The tribunal found that the non-response of two reputable entities to notices issued by the AO did not automatically render the transactions non-genuine. The ITAT emphasized that the provided documentation, including bank statements and invoices, supported the genuineness of the expenses. Consequently, the ITAT directed the AO to delete the addition of the disallowed expenses and allowed several grounds raised in the assessee's appeal. en-us Fri, 02 Dec 2022 00:00:00 +0530 Thu, 22 Dec 2022 08:43:57 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=431810 The ITAT ruled in favor of the assessee, overturning the disallowance of marketing expenses amounting to Rs. 22,43,401 for the assessment year 2015-16. The tribunal found that the non-response of two reputable entities to notices issued by the AO did not automatically render the transactions non-genuine. The ITAT emphasized that the provided documentation, including bank statements and invoices, supported the genuineness of the expenses. Consequently, the ITAT directed the AO to delete the addition of the disallowed expenses and allowed several grounds raised in the assessee's appeal. Case-Laws Income Tax Fri, 02 Dec 2022 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=431810