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    <title>One District One Product (ODOP) initiative operationally merged with ‘Districts as Export Hub (DEH)’ initiative</title>
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    <description>One District One Product (ODOP) has been operationally merged with the Districts as Export Hub (DEH) initiative to align district product promotion with export facilitation. The merged framework leverages institutional mechanisms-State and District Export Promotion Committees, state nodal officers, and a DGFT monitoring portal-to prepare and implement District Export Action Plans, address supply-chain and quality constraints, and support local manufacturers in accessing external markets. Complementary measures include the ODOP GeM Bazaar, State Export Strategies, and international showcasing to promote district products and foster regional development.</description>
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