https://www.taxtmi.com/article/detailed?id=10803 The Guidelines impose comprehensive standards on advertisers, manufacturers, service providers and endorsers to prevent deceptive advertising across all media. They prohibit surrogate advertisements that circumvent legal restrictions, regulate bait advertising by requiring adequate supply and clear disclosures, and bar misleading free-claims that hide consumer costs or reduce quality. Advertisements must be truthful, substantiated, avoid exaggeration, comply with sectoral laws, and include prominent disclaimers. Special protections govern children-targeted ads, banning exploitation of credulity or unsubstantiated health claims. Endorsements must be genuine and based on adequate information or experience. en-us Sat, 12 Nov 2022 13:46:34 +0530 Sat, 12 Nov 2022 13:46:34 +0530 TaxTMI RSS Generator https://www.taxtmi.com/article/detailed?id=10803 The Guidelines impose comprehensive standards on advertisers, manufacturers, service providers and endorsers to prevent deceptive advertising across all media. They prohibit surrogate advertisements that circumvent legal restrictions, regulate bait advertising by requiring adequate supply and clear disclosures, and bar misleading free-claims that hide consumer costs or reduce quality. Advertisements must be truthful, substantiated, avoid exaggeration, comply with sectoral laws, and include prominent disclaimers. Special protections govern children-targeted ads, banning exploitation of credulity or unsubstantiated health claims. Endorsements must be genuine and based on adequate information or experience. Articles Other Topics Sat, 12 Nov 2022 13:46:34 +0530 https://www.taxtmi.com/article/detailed?id=10803