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    <title>EXCLUSIVE RIGHT CANNOT BE GRANTED FOR COMMON NAME UNDER TRADE MARKS ACT, 1999</title>
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    <description>An applicant cannot obtain an exclusive right in a common or non distinctive word absent proof that extensive use has made the word exclusively identify with that proprietor; deceptive similarity is assessed by factors including mark type, phonetic and visual resemblance, nature of goods, purchaser class, purchasing mode, and surrounding circumstances.</description>
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