https://www.taxtmi.com/caselaws?id=304767 The Tribunal upheld the decisions of the CIT (Appeals) regarding the disallowance of expenses by the Assessing Officer. The disallowance of Rs. 2 lakhs was overturned due to lack of justification for estimation, with no defects found in audited accounts. Additionally, the disallowance of brand promotion expenses amounting to Rs. 1,79,77,181 was reversed, as the expenses were deemed routine business expenditures essential for ongoing operations, not resulting in enduring benefits. The Tribunal dismissed the appeal, affirming the CIT (Appeals) decisions on both issues, with the judgment pronounced on 27th June 2017. en-us Tue, 27 Jun 2017 00:00:00 +0530 Thu, 20 Oct 2022 22:01:20 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=304767 The Tribunal upheld the decisions of the CIT (Appeals) regarding the disallowance of expenses by the Assessing Officer. The disallowance of Rs. 2 lakhs was overturned due to lack of justification for estimation, with no defects found in audited accounts. Additionally, the disallowance of brand promotion expenses amounting to Rs. 1,79,77,181 was reversed, as the expenses were deemed routine business expenditures essential for ongoing operations, not resulting in enduring benefits. The Tribunal dismissed the appeal, affirming the CIT (Appeals) decisions on both issues, with the judgment pronounced on 27th June 2017. Case-Laws Income Tax Tue, 27 Jun 2017 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=304767