https://www.taxtmi.com/caselaws?id=304068 The Tribunal found that the Transfer Pricing Officer's adjustment for Advertisement, Marketing, and Promotion (AMP) expenses using the "Bright Line" Method was not valid. The Tribunal ruled that the Revenue failed to prove the existence of international transactions and that selling expenses should not be included in AMP expenses. The Tribunal set aside previous orders and directed a fresh consideration by the Assessing Officer in light of pending Supreme Court decisions. Ultimately, the Tribunal ruled in favor of the taxpayer, deleting the adjustment and allowing their appeal while dismissing the Revenue's appeal. en-us Fri, 22 Jan 2021 00:00:00 +0530 Tue, 06 Sep 2022 07:07:44 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=304068 The Tribunal found that the Transfer Pricing Officer's adjustment for Advertisement, Marketing, and Promotion (AMP) expenses using the "Bright Line" Method was not valid. The Tribunal ruled that the Revenue failed to prove the existence of international transactions and that selling expenses should not be included in AMP expenses. The Tribunal set aside previous orders and directed a fresh consideration by the Assessing Officer in light of pending Supreme Court decisions. Ultimately, the Tribunal ruled in favor of the taxpayer, deleting the adjustment and allowing their appeal while dismissing the Revenue's appeal. Case-Laws Income Tax Fri, 22 Jan 2021 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=304068