https://www.taxtmi.com/caselaws?id=427083 The Tribunal partly allowed the Assessee's appeal concerning transfer pricing adjustments on advertisement and sales promotion expenses, determination of international transaction status of AMP expenditure, reallocation of brand contribution, and selection of comparables. The Tribunal directed the AO/TPO to reassess certain disallowed corporate tax deductions and levy of interest under Sections 234A. Penalty proceedings were not extensively addressed, with the focus primarily on resolving substantive tax issues. The Revenue's appeal was allowed for statistical purposes. en-us Thu, 25 Aug 2022 00:00:00 +0530 Thu, 01 Sep 2022 07:51:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=427083 The Tribunal partly allowed the Assessee's appeal concerning transfer pricing adjustments on advertisement and sales promotion expenses, determination of international transaction status of AMP expenditure, reallocation of brand contribution, and selection of comparables. The Tribunal directed the AO/TPO to reassess certain disallowed corporate tax deductions and levy of interest under Sections 234A. Penalty proceedings were not extensively addressed, with the focus primarily on resolving substantive tax issues. The Revenue's appeal was allowed for statistical purposes. Case-Laws Income Tax Thu, 25 Aug 2022 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=427083