Startup's Ad and Business Expenses Deemed Unrelated to Distributor Role; CIT(A) Order Affirmed in Tax Case. https://www.taxtmi.com/highlights?id=65245 TP Adjustment - MAM selection - A categorical finding was given that the advertisement publicity and business development expenses are not at all related to the distributor function of purchase and sale of online media transaction. The finding was also given that assessee is a startup company and is expanding its operations in India, therefore, It incurred such expenses for increasing its valuation. - Order of CIT(A) affirmed - AT en-us Wed, 24 Aug 2022 08:47:47 +0530 Wed, 24 Aug 2022 08:47:47 +0530 TaxTMI RSS Generator Startup's Ad and Business Expenses Deemed Unrelated to Distributor Role; CIT(A) Order Affirmed in Tax Case. https://www.taxtmi.com/highlights?id=65245 TP Adjustment - MAM selection - A categorical finding was given that the advertisement publicity and business development expenses are not at all related to the distributor function of purchase and sale of online media transaction. The finding was also given that assessee is a startup company and is expanding its operations in India, therefore, It incurred such expenses for increasing its valuation. - Order of CIT(A) affirmed - AT Highlights Income Tax Wed, 24 Aug 2022 08:47:47 +0530 https://www.taxtmi.com/highlights?id=65245