https://www.taxtmi.com/caselaws?id=422465 The Tribunal determined that the Advertisement, Marketing, and Promotion (AMP) expenses constituted an international transaction. It upheld the findings of the Transfer Pricing Officer (TPO) on this issue. However, the Tribunal directed the TPO to reevaluate the Arm's Length Price (ALP) of AMP expenses using appropriate methods and comparables. The penalty proceedings under Section 271(1)(c) were deemed premature and dismissed. The appeal was partly allowed for statistical purposes. en-us Wed, 20 Apr 2022 00:00:00 +0530 Sat, 14 May 2022 12:58:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=422465 The Tribunal determined that the Advertisement, Marketing, and Promotion (AMP) expenses constituted an international transaction. It upheld the findings of the Transfer Pricing Officer (TPO) on this issue. However, the Tribunal directed the TPO to reevaluate the Arm's Length Price (ALP) of AMP expenses using appropriate methods and comparables. The penalty proceedings under Section 271(1)(c) were deemed premature and dismissed. The appeal was partly allowed for statistical purposes. Case-Laws Income Tax Wed, 20 Apr 2022 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=422465