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    <title>Open Network Digital Commerce (ONDC) will democratise e-commerce and help protect small businesses – Shri Piyush Goyal</title>
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    <description>Open Network Digital Commerce (ONDC) is presented as a policy initiative to democratise e-commerce by creating open, non-discriminatory digital marketplace infrastructure that grants small businesses equal opportunity to participate in online commerce. The release situates ONDC within a broader governmental strategy to scale the startup ecosystem through Digital Public Infrastructure and supporting measures such as incubation, funding, tax incentives and streamlined registrations to foster entrepreneurship and geographic diversity among innovators.</description>
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