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    <title>2019 (10) TMI 1499 - ITAT MUMBAI</title>
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    <description>The Tribunal partly allowed the assessee&#039;s appeal and dismissed the Revenue&#039;s appeal. It upheld the rejection of the Transactional Net Margin Method (TNMM) in favor of the Resale Price Method (RPM) but disagreed with the 42% margin adjustment. The Tribunal also rejected the adjustment on Advertisement, Marketing, Promotion (AMP) expenditure, transfer pricing adjustment on direct sales, disallowance of expenditure on gift articles, and foreign trips of doctors. However, it allowed depreciation on goodwill and non-compete fee, citing legal precedents and consistent views from previous years.</description>
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    <pubDate>Wed, 16 Oct 2019 00:00:00 +0530</pubDate>
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      <link>https://www.taxtmi.com/caselaws?id=300985</link>
      <description>The Tribunal partly allowed the assessee&#039;s appeal and dismissed the Revenue&#039;s appeal. It upheld the rejection of the Transactional Net Margin Method (TNMM) in favor of the Resale Price Method (RPM) but disagreed with the 42% margin adjustment. The Tribunal also rejected the adjustment on Advertisement, Marketing, Promotion (AMP) expenditure, transfer pricing adjustment on direct sales, disallowance of expenditure on gift articles, and foreign trips of doctors. However, it allowed depreciation on goodwill and non-compete fee, citing legal precedents and consistent views from previous years.</description>
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      <pubDate>Wed, 16 Oct 2019 00:00:00 +0530</pubDate>
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