https://www.taxtmi.com/forum/issue?id=117786 Permitting use of a registered brand to related business entities without charging consideration is a supply under Schedule 1 and constitutes a taxable service. Branding that links product and proprietor supplied to related or distinct persons in course or furtherance of business is treated as supply even if made without consideration. Taxable value should reflect market value unless an alternative valuation applies, for example the proviso allowing an agreed value where the recipient avails full input tax credit. en-us Sat, 29 Jan 2022 07:51:57 +0530 Thu, 23 Jan 2025 15:54:23 +0530 TaxTMI RSS Generator https://www.taxtmi.com/forum/issue?id=117786 Permitting use of a registered brand to related business entities without charging consideration is a supply under Schedule 1 and constitutes a taxable service. Branding that links product and proprietor supplied to related or distinct persons in course or furtherance of business is treated as supply even if made without consideration. Taxable value should reflect market value unless an alternative valuation applies, for example the proviso allowing an agreed value where the recipient avails full input tax credit. Discussion-Forum GST Sat, 29 Jan 2022 07:51:57 +0530 https://www.taxtmi.com/forum/issue?id=117786