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    <title>&#039;One District One Product&#039; (ODOP) initiative of Centre churning big success stories in J &amp; K, North East , Uttar Pradesh</title>
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    <description>The One District One Product initiative creates a central-state collaboration to promote district products via trade facilitation, capacity building, and market access. DPIIT and Invest India presented operational workstreams including seller data sharing for buyer linkage, appointment of state nodal officers, e-commerce onboarding for rural artisans, and facilitation of state participation in international trade expos, with Uttar Pradesh and Jammu &amp; Kashmir cited as implementation models.</description>
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