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    <title>2018 (4) TMI 1898 - ITAT MUMBAI</title>
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    <description>The Tribunal partially allowed the appeals for assessment years 2012-13 and 2013-14, disallowing only the cost of a Voltas cooler and stabilizer as sales promotion expenses under Section 37(1) of the Income Tax Act. The Tribunal held that the expenses for brand recognition were allowable business expenditures and not freebies to doctors. The CBDT Circular No. 5/2012 was deemed inapplicable to pharmaceutical companies, and the Medical Council of India regulations were found not to have jurisdiction over pharmaceutical companies.</description>
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