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    <title>ITC eligibility on Sales promotion</title>
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    <description>Input tax credit (ITC) on promotional goods packed with principal goods is eligible where the promotional cost is embedded in the sale price and properly accounted; authorities and an advance ruling are cited. Similarly, ITC on display items or mannequins supplied to franchisees at nominal prices is regarded as allowable provided the transfer is documented and the value is reflected as an invoice adjustment or discount to support the tax entitlement.</description>
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      <description>Input tax credit (ITC) on promotional goods packed with principal goods is eligible where the promotional cost is embedded in the sale price and properly accounted; authorities and an advance ruling are cited. Similarly, ITC on display items or mannequins supplied to franchisees at nominal prices is regarded as allowable provided the transfer is documented and the value is reflected as an invoice adjustment or discount to support the tax entitlement.</description>
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