https://www.taxtmi.com/caselaws?id=410984 The tribunal upheld the CIT(A)'s decision to disallow the excessive sales promotion expenditure, dismissing the appellant's appeal. The enhancement of disallowance by the CIT(A) was deemed legal, as the appellant was given a fair opportunity to present its case. The appellant failed to substantiate the business purpose and reasonableness of the expenditure, with insufficient documentary evidence provided. The tribunal concluded that the expenditure was not wholly and exclusively for business purposes, resulting in the dismissal of the appeal. en-us Thu, 12 Aug 2021 00:00:00 +0530 Sat, 14 Aug 2021 09:27:34 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=410984 The tribunal upheld the CIT(A)'s decision to disallow the excessive sales promotion expenditure, dismissing the appellant's appeal. The enhancement of disallowance by the CIT(A) was deemed legal, as the appellant was given a fair opportunity to present its case. The appellant failed to substantiate the business purpose and reasonableness of the expenditure, with insufficient documentary evidence provided. The tribunal concluded that the expenditure was not wholly and exclusively for business purposes, resulting in the dismissal of the appeal. Case-Laws Income Tax Thu, 12 Aug 2021 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=410984