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    <title>2019 (10) TMI 1447 - ITAT DELHI</title>
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    <description>Receipts for sales, marketing, reservation, technological, operational, loyalty and training-related services were analysed under section 9(1)(vii) and Article 12 of the India-US DTAA. Applying the jurisdictional HC ruling in the assessee&#039;s own case, the Tribunal treated the arrangement as an integrated business service for mutual commercial benefit, with trademark use, reservation systems and related programmes being incidental. Because the services did not make technology available to the Indian hotels, the receipts were not fees for technical services, not royalty, and were instead business income; in the absence of a permanent establishment, they were not taxable in India.</description>
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