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    <title>2021 (4) TMI 1114 - ITAT DELHI</title>
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    <description>AMP expenditure could not be treated as an international transaction for transfer pricing purposes merely because it was higher than that of comparables. The ITAT Delhi held that the Revenue must first establish, with tangible material, an arrangement, understanding, or conduct in concert between the assessee and its associated enterprise before making any arm&#039;s length price adjustment. The bright line test could not be used to infer the existence of the transaction at the threshold, and prior orders in the assessee&#039;s own case had already accepted that no AMP international transaction existed. The transfer pricing adjustment on account of AMP was therefore deleted.</description>
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      <title>2021 (4) TMI 1114 - ITAT DELHI</title>
      <link>https://www.taxtmi.com/caselaws?id=406998</link>
      <description>AMP expenditure could not be treated as an international transaction for transfer pricing purposes merely because it was higher than that of comparables. The ITAT Delhi held that the Revenue must first establish, with tangible material, an arrangement, understanding, or conduct in concert between the assessee and its associated enterprise before making any arm&#039;s length price adjustment. The bright line test could not be used to infer the existence of the transaction at the threshold, and prior orders in the assessee&#039;s own case had already accepted that no AMP international transaction existed. The transfer pricing adjustment on account of AMP was therefore deleted.</description>
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