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    <title>2021 (4) TMI 621 - ITAT MUMBAI</title>
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    <description>The Tribunal upheld the CIT(A)&#039;s decision, ruling that the expenses incurred by the assessee on distributing free samples of veterinary medicines were allowable under Section 37(1) of the Act. The Tribunal found that the samples were distributed to end users and stockists, not to veterinary doctors, for the purpose of promoting the products. The Tribunal concluded that these expenses were essential for marketing the products and increasing sales, in line with previous case law judgments. Consequently, the Revenue&#039;s appeal was dismissed on 01.02.2021.</description>
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      <title>2021 (4) TMI 621 - ITAT MUMBAI</title>
      <link>https://www.taxtmi.com/caselaws?id=406505</link>
      <description>The Tribunal upheld the CIT(A)&#039;s decision, ruling that the expenses incurred by the assessee on distributing free samples of veterinary medicines were allowable under Section 37(1) of the Act. The Tribunal found that the samples were distributed to end users and stockists, not to veterinary doctors, for the purpose of promoting the products. The Tribunal concluded that these expenses were essential for marketing the products and increasing sales, in line with previous case law judgments. Consequently, the Revenue&#039;s appeal was dismissed on 01.02.2021.</description>
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