https://www.taxtmi.com/caselaws?id=405552 The Tribunal partially allowed the appeal regarding the disallowance of advertisement expenditure, confirming 40% and deleting 60% due to doubts raised by the vendors' status as shell companies. The decision aimed to prevent an abnormal profit rate in the publication business. The Tribunal emphasized the need to assess explanations based on human probabilities, guided by apex court rulings, and adjustments were to be made in accordance with the law. en-us Wed, 17 Mar 2021 00:00:00 +0530 Tue, 23 Mar 2021 08:42:08 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=405552 The Tribunal partially allowed the appeal regarding the disallowance of advertisement expenditure, confirming 40% and deleting 60% due to doubts raised by the vendors' status as shell companies. The decision aimed to prevent an abnormal profit rate in the publication business. The Tribunal emphasized the need to assess explanations based on human probabilities, guided by apex court rulings, and adjustments were to be made in accordance with the law. Case-Laws Income Tax Wed, 17 Mar 2021 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=405552