https://www.taxtmi.com/caselaws?id=404743 The Tribunal allowed the appeal in favor of the appellant, directing the AO to allow the disallowed Advertising and Marketing (A&M) expenses reimbursed to Hindustan Unilever Limited (HUL) and overturning the disallowance of management costs and selling discounts. The Transfer Pricing adjustment was annulled as the assumption of an international transaction was deemed conjectural. Other issues such as incorrect adjustments on refunds, interest levies, and penalty proceedings were not elaborated upon in the summarized judgment. en-us Mon, 22 Feb 2021 00:00:00 +0530 Wed, 03 Mar 2021 10:51:36 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=404743 The Tribunal allowed the appeal in favor of the appellant, directing the AO to allow the disallowed Advertising and Marketing (A&M) expenses reimbursed to Hindustan Unilever Limited (HUL) and overturning the disallowance of management costs and selling discounts. The Transfer Pricing adjustment was annulled as the assumption of an international transaction was deemed conjectural. Other issues such as incorrect adjustments on refunds, interest levies, and penalty proceedings were not elaborated upon in the summarized judgment. Case-Laws Income Tax Mon, 22 Feb 2021 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=404743