https://www.taxtmi.com/caselaws?id=402261 The Tribunal upheld the disallowance of advertisement expenditure for constructing a swimming pool, reclassified assets for depreciation examination, reversed the disallowance of product promotion expenses, favored the assessee in transfer pricing adjustments related to sale of goods to associated enterprises and advertisement expenses, and deleted the royalty adjustment. The Tribunal emphasized commercial considerations, proper application of transfer pricing methods, and reliance on judicial precedents, resulting in the deletion of several disallowances and adjustments. en-us Mon, 07 Dec 2020 00:00:00 +0530 Sat, 26 Dec 2020 22:39:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=402261 The Tribunal upheld the disallowance of advertisement expenditure for constructing a swimming pool, reclassified assets for depreciation examination, reversed the disallowance of product promotion expenses, favored the assessee in transfer pricing adjustments related to sale of goods to associated enterprises and advertisement expenses, and deleted the royalty adjustment. The Tribunal emphasized commercial considerations, proper application of transfer pricing methods, and reliance on judicial precedents, resulting in the deletion of several disallowances and adjustments. Case-Laws Income Tax Mon, 07 Dec 2020 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=402261