No TDS Liability on Ad Space in Kannada Newspaper: Section 194C Inapplicable, Additions Deleted. https://www.taxtmi.com/highlights?id=55491 TDS u/s 194C - expenditure incurred towards advertisement charges - selling and utilizing the advertisement space on a principal to principal basis in publication of Times of India (kannada edition) owned by BCCL - No TDS liability - Additions deleted - AT en-us Thu, 12 Nov 2020 12:17:36 +0530 Thu, 12 Nov 2020 12:17:36 +0530 TaxTMI RSS Generator No TDS Liability on Ad Space in Kannada Newspaper: Section 194C Inapplicable, Additions Deleted. https://www.taxtmi.com/highlights?id=55491 TDS u/s 194C - expenditure incurred towards advertisement charges - selling and utilizing the advertisement space on a principal to principal basis in publication of Times of India (kannada edition) owned by BCCL - No TDS liability - Additions deleted - AT Highlights Income Tax Thu, 12 Nov 2020 12:17:36 +0530 https://www.taxtmi.com/highlights?id=55491