https://www.taxtmi.com/caselaws?id=396797 The Tribunal upheld the decision of the learned Commissioner (Appeals) and dismissed the Revenue's appeal, concluding that the adjustment made by the Transfer Pricing Officer on account of excessive Advertisement, Marketing, and Promotion (AMP) expenses could not survive. The Tribunal found that the AMP expenditure incurred in India did not constitute international transactions and rejected the Revenue's arguments based on the Bright Line Test method. The order was pronounced on 14.07.2020. en-us Tue, 14 Jul 2020 00:00:00 +0530 Mon, 20 Jul 2020 13:23:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=396797 The Tribunal upheld the decision of the learned Commissioner (Appeals) and dismissed the Revenue's appeal, concluding that the adjustment made by the Transfer Pricing Officer on account of excessive Advertisement, Marketing, and Promotion (AMP) expenses could not survive. The Tribunal found that the AMP expenditure incurred in India did not constitute international transactions and rejected the Revenue's arguments based on the Bright Line Test method. The order was pronounced on 14.07.2020. Case-Laws Income Tax Tue, 14 Jul 2020 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=396797