https://www.taxtmi.com/caselaws?id=22533 Expenditure on distributing free notebooks and placing gift coupons in biscuit tins for sales promotion had to be characterised first as sales promotion expenditure under section 37(3A) of the Income-tax Act, 1961 before any deduction issue under section 37(1) could be resolved. The authorities had treated it as sales promotion expenditure, but the Tribunal allowed deduction by relying on earlier decisions without recording a clear finding on the actual nature of the expenditure. Because the tax consequence depended on that factual determination, the matter required the Tribunal to decide whether the expenditure was in fact incurred on sales promotion. en-us Mon, 23 Jan 1989 00:00:00 +0530 Fri, 11 Dec 2009 10:36:24 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=22533 Expenditure on distributing free notebooks and placing gift coupons in biscuit tins for sales promotion had to be characterised first as sales promotion expenditure under section 37(3A) of the Income-tax Act, 1961 before any deduction issue under section 37(1) could be resolved. The authorities had treated it as sales promotion expenditure, but the Tribunal allowed deduction by relying on earlier decisions without recording a clear finding on the actual nature of the expenditure. Because the tax consequence depended on that factual determination, the matter required the Tribunal to decide whether the expenditure was in fact incurred on sales promotion. Case-Laws Income Tax Mon, 23 Jan 1989 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=22533