https://www.taxtmi.com/highlights?id=53217 Deferred Revenue expenditure disallowance - The advertisement and sales promotion is the necessity of the business and thus, an integral part of the business activity. Therefore, the expenses incurred on advertisement etc. are not for acquisition of an asset or right of a permanent character, therefore, cannot be said to be a capital expenditure. It is but a revenue expenditure. - HC en-us Wed, 29 Apr 2020 09:47:10 +0530 Wed, 29 Apr 2020 09:47:10 +0530 TaxTMI RSS Generator https://www.taxtmi.com/highlights?id=53217 Deferred Revenue expenditure disallowance - The advertisement and sales promotion is the necessity of the business and thus, an integral part of the business activity. Therefore, the expenses incurred on advertisement etc. are not for acquisition of an asset or right of a permanent character, therefore, cannot be said to be a capital expenditure. It is but a revenue expenditure. - HC Highlights Income Tax Wed, 29 Apr 2020 09:47:10 +0530 https://www.taxtmi.com/highlights?id=53217