https://www.taxtmi.com/caselaws?id=393577 The Court dismissed the revenue's appeal challenging an order of the Income Tax Appellate Tribunal for the Assessment Year 2011-12. The Tribunal's decision to remand the matter for determining the arms length price of advertising, marketing, and publicity expenses was deemed unjustified as the Revenue failed to prove the existence of an international transaction. The Court emphasized the Revenue's burden to establish such a transaction before determining the arms length price. The Tribunal's reliance on the Bright Line Test was also criticized. The appeal was dismissed, citing no substantial question of law and affirming the Division Bench's judgment for the previous assessment year. en-us Fri, 13 Mar 2020 00:00:00 +0530 Thu, 19 Mar 2020 11:15:31 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=393577 The Court dismissed the revenue's appeal challenging an order of the Income Tax Appellate Tribunal for the Assessment Year 2011-12. The Tribunal's decision to remand the matter for determining the arms length price of advertising, marketing, and publicity expenses was deemed unjustified as the Revenue failed to prove the existence of an international transaction. The Court emphasized the Revenue's burden to establish such a transaction before determining the arms length price. The Tribunal's reliance on the Bright Line Test was also criticized. The appeal was dismissed, citing no substantial question of law and affirming the Division Bench's judgment for the previous assessment year. Case-Laws Income Tax Fri, 13 Mar 2020 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=393577