https://www.taxtmi.com/caselaws?id=393530 The ITAT allowed the appeal, deleting the addition of Rs. 1,89,480 on account of Arm's Length Price (ALP) and permitting the sales promotion expenses of Rs. 1,73,901 as business expenditures. The ITAT emphasized the importance of considering industry practices and the specific requirements of export transactions in their decision-making process. en-us Wed, 08 Jan 2020 00:00:00 +0530 Wed, 18 Mar 2020 12:03:16 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=393530 The ITAT allowed the appeal, deleting the addition of Rs. 1,89,480 on account of Arm's Length Price (ALP) and permitting the sales promotion expenses of Rs. 1,73,901 as business expenditures. The ITAT emphasized the importance of considering industry practices and the specific requirements of export transactions in their decision-making process. Case-Laws Income Tax Wed, 08 Jan 2020 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=393530