https://www.taxtmi.com/caselaws?id=391299 The Tribunal ruled in favor of the appellant, finding that the Advertisement Marketing and Publicity (AMP) expenses incurred were for the appellant's benefit and not for the associated enterprise (AE). As there was no arrangement with the AE for marketing activities, the AMP expenses did not qualify as an international transaction. The appellant's margin, including AMP expenses, was higher than comparables, leading to the deletion of the transfer pricing adjustment made by the Assessing Officer. The appeal was partly allowed as a result. en-us Fri, 10 Jan 2020 00:00:00 +0530 Fri, 24 Jan 2020 12:59:09 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=391299 The Tribunal ruled in favor of the appellant, finding that the Advertisement Marketing and Publicity (AMP) expenses incurred were for the appellant's benefit and not for the associated enterprise (AE). As there was no arrangement with the AE for marketing activities, the AMP expenses did not qualify as an international transaction. The appellant's margin, including AMP expenses, was higher than comparables, leading to the deletion of the transfer pricing adjustment made by the Assessing Officer. The appeal was partly allowed as a result. Case-Laws Income Tax Fri, 10 Jan 2020 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=391299