https://www.taxtmi.com/caselaws?id=285646 The High Court remanded two appeals concerning transfer pricing adjustments on Advertising Marketing Promotion expenditure for the Assessment Year 2011-2012. The Court set aside the previous Bright Line Test ruling for determining the arms length price and directed the ITAT to conduct a fresh determination without referencing the prior order. The appeals were partly allowed, instructing the ITAT to reconsider the issues raised by the parties and provide a merit-based finding. en-us Mon, 13 Nov 2017 00:00:00 +0530 Mon, 20 Jan 2020 16:36:37 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=285646 The High Court remanded two appeals concerning transfer pricing adjustments on Advertising Marketing Promotion expenditure for the Assessment Year 2011-2012. The Court set aside the previous Bright Line Test ruling for determining the arms length price and directed the ITAT to conduct a fresh determination without referencing the prior order. The appeals were partly allowed, instructing the ITAT to reconsider the issues raised by the parties and provide a merit-based finding. Case-Laws Income Tax Mon, 13 Nov 2017 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=285646