https://www.taxtmi.com/caselaws?id=389858 Expenditure on brand reminders and medical books or journals supplied to doctors was treated as advertisement and sales promotion, not as prohibited spending, because the medical ethics regulations operated against medical practitioners and did not directly bar pharmaceutical companies under section 37(1). The CBDT circular was held not to expand disallowance retrospectively for the relevant year, so the expenditure was allowable and the disallowance was deleted. Third-party AIR/ITS entries were held to be only a starting point; in the absence of independent verification or supporting evidence linking the transactions to the assessee, additions could not rest merely on unreconciled data. en-us Fri, 30 Aug 2019 00:00:00 +0530 Wed, 18 Dec 2019 14:11:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=389858 Expenditure on brand reminders and medical books or journals supplied to doctors was treated as advertisement and sales promotion, not as prohibited spending, because the medical ethics regulations operated against medical practitioners and did not directly bar pharmaceutical companies under section 37(1). The CBDT circular was held not to expand disallowance retrospectively for the relevant year, so the expenditure was allowable and the disallowance was deleted. Third-party AIR/ITS entries were held to be only a starting point; in the absence of independent verification or supporting evidence linking the transactions to the assessee, additions could not rest merely on unreconciled data. Case-Laws Income Tax Fri, 30 Aug 2019 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=389858