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    <description>Press Note No. 2 (2018) permits foreign investment in the marketplace model under the automatic route and prohibits FDI in the inventory model. Marketplace entities must not exercise ownership or control over vendor inventory and may provide support services only at arm&#039;s length and in a fair, non discriminatory manner. Platforms must not influence sale prices, cannot require seller exclusivity, must disclose seller contact details, and remain subject to payment, warranty, delivery and auditor certification obligations to confirm compliance.</description>
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