https://www.taxtmi.com/caselaws?id=284213 The Tribunal ruled in favor of the taxpayer, Moet Hennessy India Private Ltd., in a transfer pricing dispute regarding alleged excessive Advertising, Marketing, and Promotion (AMP) expenses. The Tribunal found the Tax Authorities' adjustment based on the "Bright Line Method" to be unsustainable, emphasizing that the Bright Line Limit was not a valid basis for determining international transactions involving AMP expenses. Consequently, the Tribunal ordered the deletion of the adjustment, stating that there was no material evidence to treat the AMP expenses as an international transaction. The taxpayer's appeal was allowed. en-us Tue, 09 Apr 2019 00:00:00 +0530 Thu, 07 Nov 2019 06:16:11 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=284213 The Tribunal ruled in favor of the taxpayer, Moet Hennessy India Private Ltd., in a transfer pricing dispute regarding alleged excessive Advertising, Marketing, and Promotion (AMP) expenses. The Tribunal found the Tax Authorities' adjustment based on the "Bright Line Method" to be unsustainable, emphasizing that the Bright Line Limit was not a valid basis for determining international transactions involving AMP expenses. Consequently, the Tribunal ordered the deletion of the adjustment, stating that there was no material evidence to treat the AMP expenses as an international transaction. The taxpayer's appeal was allowed. Case-Laws Income Tax Tue, 09 Apr 2019 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=284213