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    <title>Government of India committed to Safeguard IP content: Commerce Secretary</title>
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    <description>Government commitment focuses on strengthening protection and commercialisation of creative content by promoting Indian intellectual property at international markets. SEPC released an India IP Guide to showcase Indian IPs, facilitate licensing and distribution, and counter misconceptions about Indian creative output. Operational measures include an online IP helpline and a committee to advise small and medium entertainment companies on IP creation and value maximisation, linking IP protection with market access and SME support.</description>
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