https://www.taxtmi.com/caselaws?id=283583 The Tribunal concluded that Advertising, Marketing, and Promotion (AMP) expenses incurred by the assessee were not international transactions. The Tribunal rejected the application of the Bright Line Test for benchmarking AMP expenses and directed reconsideration following a bundled approach. The Tribunal allowed the appeals of the assessee, dismissing the revenue's appeal. The issue of depreciation on non-compete fees was not adjudicated as it was not remanded for fresh consideration. en-us Wed, 24 Jul 2019 00:00:00 +0530 Mon, 30 Sep 2019 23:15:22 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=283583 The Tribunal concluded that Advertising, Marketing, and Promotion (AMP) expenses incurred by the assessee were not international transactions. The Tribunal rejected the application of the Bright Line Test for benchmarking AMP expenses and directed reconsideration following a bundled approach. The Tribunal allowed the appeals of the assessee, dismissing the revenue's appeal. The issue of depreciation on non-compete fees was not adjudicated as it was not remanded for fresh consideration. Case-Laws Income Tax Wed, 24 Jul 2019 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=283583