https://www.taxtmi.com/forum/issue?id=115452 Service tax on advertising agencies is computed on the gross amount charged to clients for advertisement services, including fees for creating advertisement material, while amounts paid by the agency for media space or time are excluded from the taxable value; however, agency commission and similar fees are includible and taxable. Sale of space in print media is non-taxable, whereas sale of broadcasting time is taxable, so classification of each revenue item is determinative of tax liability. en-us Wed, 25 Sep 2019 22:26:47 +0530 Thu, 23 Jan 2025 15:54:59 +0530 TaxTMI RSS Generator https://www.taxtmi.com/forum/issue?id=115452 Service tax on advertising agencies is computed on the gross amount charged to clients for advertisement services, including fees for creating advertisement material, while amounts paid by the agency for media space or time are excluded from the taxable value; however, agency commission and similar fees are includible and taxable. Sale of space in print media is non-taxable, whereas sale of broadcasting time is taxable, so classification of each revenue item is determinative of tax liability. Discussion-Forum Service Tax Wed, 25 Sep 2019 22:26:47 +0530 https://www.taxtmi.com/forum/issue?id=115452