https://www.taxtmi.com/caselaws?id=19236 The court ruled in favor of the Revenue, holding that the expenditure on distributing free notebooks and placing gift coupons qualifies as "sales promotion" under section 37(3A) of the Income-tax Act, 1961. The court determined that such expenses should be allowed but scaled down according to the formula specified in the Act. Consequently, the court denied the deduction for the expenditure on notebooks and gift coupons, ruling against the assessee and in favor of the Revenue. No costs were awarded in this case. en-us Tue, 21 Feb 1995 00:00:00 +0530 Wed, 04 Nov 2009 17:34:58 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=19236 The court ruled in favor of the Revenue, holding that the expenditure on distributing free notebooks and placing gift coupons qualifies as "sales promotion" under section 37(3A) of the Income-tax Act, 1961. The court determined that such expenses should be allowed but scaled down according to the formula specified in the Act. Consequently, the court denied the deduction for the expenditure on notebooks and gift coupons, ruling against the assessee and in favor of the Revenue. No costs were awarded in this case. Case-Laws Income Tax Tue, 21 Feb 1995 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=19236