https://www.taxtmi.com/caselaws?id=380915 The Tribunal ruled in favor of the assessee, disallowing the transfer pricing adjustment on Advertising, Marketing, and Promotion (AMP) expenses, as they were not considered international transactions. The Tribunal also allowed depreciation on building assets and non-compete fees, rejecting the disallowance of payments to doctors and convention expenses. The Tribunal criticized the use of the Bright Line Test (BLT) and upheld the Transactional Net Margin Method (TNMM) for determining arm's length prices. The appeal was partly allowed, with several grounds dismissed as general or consequential. en-us Mon, 27 May 2019 00:00:00 +0530 Fri, 31 May 2019 14:26:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=380915 The Tribunal ruled in favor of the assessee, disallowing the transfer pricing adjustment on Advertising, Marketing, and Promotion (AMP) expenses, as they were not considered international transactions. The Tribunal also allowed depreciation on building assets and non-compete fees, rejecting the disallowance of payments to doctors and convention expenses. The Tribunal criticized the use of the Bright Line Test (BLT) and upheld the Transactional Net Margin Method (TNMM) for determining arm's length prices. The appeal was partly allowed, with several grounds dismissed as general or consequential. Case-Laws Income Tax Mon, 27 May 2019 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=380915