https://www.taxtmi.com/caselaws?id=375986 Transfer pricing adjustment on Advertisement, Marketing and Promotion expenses could not be sustained where it was benchmarked by applying the Bright Line Test, because that method has no statutory mandate for determining arm's length price of AMP expenditure. The alleged excess spend could not be treated as compensation payable by the associated enterprise on that basis, including on a protective basis. The protective adjustment was therefore deleted. en-us Thu, 21 Feb 2019 00:00:00 +0530 Thu, 28 Feb 2019 18:36:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=375986 Transfer pricing adjustment on Advertisement, Marketing and Promotion expenses could not be sustained where it was benchmarked by applying the Bright Line Test, because that method has no statutory mandate for determining arm's length price of AMP expenditure. The alleged excess spend could not be treated as compensation payable by the associated enterprise on that basis, including on a protective basis. The protective adjustment was therefore deleted. Case-Laws Income Tax Thu, 21 Feb 2019 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=375986