https://www.taxtmi.com/caselaws?id=374176 The Tribunal partially allowed the appellant's appeal against the transfer pricing adjustment of advertising and marketing expenses. It held that the protective adjustment made using the Bright Line Test was unsustainable and dismissed certain grounds while allowing others. The Tribunal addressed issues related to the validity of proceedings, classification of expenses as international transactions, benchmarking of comparable companies, and penalty proceedings under section 271(1)(c) of the Income Tax Act. The decision was based on legal interpretations and precedents, considering the specific facts of the case. en-us Thu, 24 Jan 2019 00:00:00 +0530 Thu, 23 Jul 2026 10:27:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=374176 The Tribunal partially allowed the appellant's appeal against the transfer pricing adjustment of advertising and marketing expenses. It held that the protective adjustment made using the Bright Line Test was unsustainable and dismissed certain grounds while allowing others. The Tribunal addressed issues related to the validity of proceedings, classification of expenses as international transactions, benchmarking of comparable companies, and penalty proceedings under section 271(1)(c) of the Income Tax Act. The decision was based on legal interpretations and precedents, considering the specific facts of the case. Case-Laws Income Tax Thu, 24 Jan 2019 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=374176