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    <title>Review of the policy on Foreign Direct Investment (FDI) in e-commerce</title>
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    <description>The policy permits 100% FDI under the automatic route only in marketplace models and prohibits FDI in inventory based e commerce; e commerce entities must operate on a B2B basis, not B2C. Marketplace entities must not own or control vendor inventory (control is deemed if over 25% of a vendor&#039;s purchases are from the marketplace or its group), must not influence sale prices, must provide vendor services on an arm&#039;s length, fair and non discriminatory basis, and must ensure payments conform with Reserve Bank guidelines. Entities with equity participation by the marketplace or its group cannot sell on the same platform.</description>
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